Passionate about helping you share your story
I’m Aisling O’Rourke, Communications Coach, Media Trainer and seasoned broadcaster.
With almost two decades of experience as a broadcaster, I understand the value of creating a brand that can be trusted in a chaotic marketplace.
Based between Dublin and my home county of Offaly, I live with an invisible disability and advocate for clear and transparent communication strategies from healthcare providers.
A Lecturer and Broadcast Journalist, I hold qualifications from Trinity College Dublin, the National College of Ireland, the University of Arts London and Dublin City University.
x22
More Memorable
We are 22 times more likely to remember a fact when it has been wrapped in a story.
Psychologist Jerome Bruner
+55%
More LIKELY TO BUY
Consumers are 55% more likely to buy into a brand whose story they connect with.
Stanford University Study
As a Communications Coach, Broadcaster and Lecturer I thrive on engaging directly with people and helping them craft and share their story.
In my former career as a News Broadcaster and Journalist I firmly believe in the power of using storytelling to bring about connection. I am blessed in that my training enables me to work across a variety of media from broadcast to written to visuals. A believer in life long learning, I feel it’s important that I continue to invest time in up-skilling so that I can best assist my clients and students.
So what has this to do with running a business?
As a business person you’ve been trained to present your business, not yourself. But times have changed. People want more from business they want to buy into you and your brand and not just buy from your firm. This leads to loyalty and enables you to grow and develop your brand and bring those loyal customers with you. However in order for them to buy into your brand they need to know the story behind it and that’s where I come in.
A loyal customer will do you more service than your most loyal employee, they become your advocate and spokesperson. In order for this to happen you need to share who you are, where you came from and what you stand for? As a global society we are fed up with anonymous big box brands. We want to know who’s behind the business. We want to believe in you, trust you, know what you’re offering and how to get it.
I bring with me my years of training and experience as a professional in the art of storytelling to all that I do in The Communications Coach and through interactive workshops and coaching I will help you put your story at the heart of your brand.
I am the host of Let’s Go Green on Midlands 103 and Cut Through the Noise a Podcast about communications and marketing.
Twitter | Instagram | LinkedIn | hello@thecommunicationscoach.ie
