End 2025 with Clarity, Start 2026 with Confidence

Finish Strong. Speak Clearly. Lead with Purpose.

As we move into the final months of 2025, I’ve been reflecting on the conversations, coaching, and communications strategies that have defined the year so far. If there’s one recurring theme, it’s this: clarity and confidence aren’t luxuries in business, they’re essential.

If you want to end the year strong and step into 2026 with real momentum behind your voice, message, and leadership presence, I’d love to invite you to join:

The Clarity Collective Mastermind

This is more than a monthly call. It’s a year-round space for support, practical learning, and meaningful transformation.

Whether you're struggling to articulate your value, connect with your audience, or prepare for media or public speaking opportunities, The Clarity Collective gives you tools, guidance, and a supportive network to help you grow.

What’s included:
12 monthly 90-minute sessions via Zoom: practical workshops on storytelling, content marketing, video creation, and crisis communication.
Expert guidance from Aisling O’Rourke, Communications Coach, Media Trainer, and Broadcaster with 15+ years’ experience.
Tailored resources: templates, tools, and frameworks to help you put ideas into action.
Supportive community: feedback, accountability, and connection with like‑minded entrepreneurs.

Will you join us?
Choose the flexible monthly plan, or get 30% off with a one-time payment for 12 months.

👉 Explore Membership Options


🧭 Special Blog: Lessons from Fianna Fáil’s 2025 Presidential Campaign Collapse

What if a “small” risk becomes your downfall?

In my latest blog post, I examine Fianna Fáil’s 2025 presidential campaign collapse as a communications case study, unpacking lessons every business and leader can apply.

Key takeaways:

  • Plan before you launch: crisis communications isn’t optional, it’s foundational.

  • Rehearse under pressure: you won’t get a warning when things spin off script.

  • Audit risks honestly: the “small” issues are often the ones that wound you.

  • Keep messages clear and consistent, especially under scrutiny.

If you’re leading a brand, preparing a launch, or managing a public‑facing campaign, this post is a must‑read.
🔗 Read the full article


🎤 PSA Ireland Online: This Saturday, 12 October

It’s almost two years since I joined Team PSA Ireland, supporting marketing as a way to give back to a community that has given me so much.

The Professional Speaking Association is a brilliant network for speakers, communicators, and professionals who want to grow their confidence, improve their craft, and connect with a like-minded community. Whether you’re a seasoned speaker or just starting out, the PSA is a space for honest conversations, real feedback, and personal growth.

This Saturday’s October event is the perfect chance to see what we’re all about.

🗓️ Saturday, 12 October
🕤 09:30–13:00
📍 Online: accessible from anywhere
🎯 Theme: “Adapt – Stay sharp. Stay relevant. Stay ahead.”

This month, we’re focusing on how speakers can evolve in an ever-changing world, using new tools and fresh approaches to stay agile and impactful.

Our keynote speakers are:

Liz Hardwick CSP“Work Smarter, Not Harder”
Liz will explore smart productivity systems and digital tools that help simplify your day-to-day operations, freeing you up to focus on the work that really matters.

Fiona Brennan-Scott LTCL MPSA“A Consensual KISS of Feedback”
Fiona brings a fresh perspective to giving feedback, one that prioritises Kindness, Insight, Safety and Support. Her session will leave you feeling more confident, compassionate, and clear in how you communicate with others.

And the best part? Because it’s online, there’s no travel required. Just great insights, conversation, and community from the comfort of your home.

👉 Find out more and book your spot

If you’ve ever been curious about PSA or want to build your skills in a genuinely supportive space, come along. I’d love to see you there.


🌍 Let’s Go Green this week: Budget, Safety, and ESG in Action

This week on Let’s Go Green with Midlands 103, we’re exploring the intersection of policy, safety and sustainability.

  • Niall Conroy (Irish Fiscal Advisory Council) on what Budget 2026 delivers for climate investment, and what’s missing.

  • Inspector Ralph Holmes (An Garda Síochána) shares winter road‑safety and fuel‑efficiency advice.

  • Neil Skeffington (Novelplast) discusses how his company is “putting the social into ESG”, focusing on staff wellbeing and community engagement.

🎧 Listen live on Mondays at 7pm or catch the podcast anytime.


💫 Team News: Special Shoutout to Lorraine Flood

Warmest congratulations to Lorraine Flood from The Hummingbird Collective, named Virtual Assistant of the Year 2025 at the Society of Virtual Assistants Ireland (SVAI) Summit & Awards.

Lorraine manages The Communications Coach newsletter, and her attention to detail, creativity and consistency are second to none. This recognition is very well deserved.

The SVAI is Ireland’s professional network for Virtual Assistants, supporting and celebrating the incredible work VAs do for businesses across the country and beyond. The annual Summit & Awards shine a light on excellence within this growing industry.

Well done Lorraine, and thank you for all you do to keep our communications running smoothly.

👏 Go raibh míle maith agat agus comhghairdeas, Lorraine.


Final Thought

Clarity is built, not found. Whether through small daily habits, focused learning, or communities like The Clarity Collective, the key is showing up with intention and consistency.

There’s no need to wait for January. The decisions you make now will shape your 2026. If you’re ready to speak more clearly, show up more confidently, and share your message with impact, let’s talk.

Book a Clarity Call or explore The Clarity Collective.

Warmly,
Aisling O’Rourke

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Communications Case Study: Lessons from Fianna Fáil’s 2025 Presidential Campaign Collapse