Podcast Coaching Case Study: From Overwhelmed to Launch Ready
Sarah Daly, qualified accountant, transition facilitator, executive coach and business consultant, worked with The Communications Coach to develop and launch her business podcast, Meeting at the Crossroads.
Sarah had wanted to start a podcast for more than a year, but did not know where to begin. Through the ten week Podcast Coaching Programme with Aisling O’Rourke, founder of The Communications Coach, Sarah moved from podcast idea to podcast launch with a clear concept, practical structure and launch plan.
Meeting at the Crossroads is a podcast for business owners and company directors who are facing defining decisions in their business. Hosted by Sarah Daly, the podcast features candid conversations with business owners and directors about the real stories behind important business decisions, transitions and turning points.
Sarah Daly’s testimonial following her work with The Communications Coach Aisling O’ Rourke
During the Podcast Coaching Programme, Sarah worked on her podcast concept, audience, messaging, recording process, trailer, guest approach, podcast bio and launch preparation. By the end of the programme, she had her software set up, an editor booked, her first guest confirmed and further guest invitations sent.
Sarah described the coaching programme as clear, calm, encouraging and completely non judgemental.
Sarah said:
“I had wanted to start a podcast for over a year and for over a year I didn’t, because I had no idea where to begin. That changed when I attended a talk by Aisling O’Rourke. Something she said clicked and I thought: this is the person I need to work with. When I found out she offered podcast coaching, I signed up on the spot.
Over ten weeks, Aisling worked entirely at my pace. She answered every question, including the ones I was embarrassed to ask, and gave me complete clarity on what I was doing, why I was doing it, and how to do it well.
I put the work in too. Hours each weekend learning the software, recording and deleting, refining my message, building my bio, creating a trailer, figuring out how to approach guests and promote the show. But Aisling’s structure meant every hour was purposeful.
By week ten, I had everything in place: software set up, an editor booked, my first guest confirmed, and two more invitations sent. I went from not knowing where to start to being genuinely ready to launch.
What stood out most was Aisling’s communication style, clear, calm, encouraging, and completely non judgemental. She made what felt overwhelming feel achievable. If you have been sitting on the idea of a podcast and not taking the leap, I would encourage you to reach out to Aisling. This ten week coaching programme is excellent value for the transformation it delivers. Highly, highly recommended.”
The Podcast Coaching Programme from The Communications Coach helps business owners, consultants and professionals turn a podcast idea into a clear, structured and launch ready show. The programme supports clients with podcast strategy, messaging, audience development, guest planning, recording preparation and launch communication.
If you are thinking about starting a podcast for your business and need clear, practical support, podcast coaching with Aisling O’Rourke can help you move from idea to launch.
Book a discover call with Aisling today.
