Why Watching Podcasts is Transforming the Experience!
If you’re someone who enjoys watching podcasts instead of just listening, here’s your reminder: Cut Through the Noise is now available in video format on YouTube.
But why are video podcasts gaining so much popularity?
Visual Engagement: Seeing the host and guest creates a deeper connection, allowing viewers to pick up on expressions and non-verbal cues.
Improved Focus: For many, visuals help maintain attention, particularly during longer episodes.
Learning Preferences: Visual learners often find it easier to absorb information when paired with imagery or video.
Recent trends show a dramatic shift in podcasting preferences, with YouTube emerging as the most popular platform for podcast consumption. Once dominated by audio platforms like Spotify and Apple Podcasts, the podcasting space now sees YouTube capturing the largest share of weekly listeners aged 13 and up, according to Edison Podcast Metrics™.
Younger audiences, especially Gen Z, are driving this shift. Research shows they’re highly engaged with podcasts that include a video component. Watching a podcast doesn’t just deliver the message—it lets viewers experience the energy, expressions, and gestures that bring the conversation to life. Many listeners report that this added context enhances their understanding and strengthens their connection with the content.
For both creators and audiences, the combination of video and audio offers a richer, more versatile experience. Whether you’re commuting, relaxing at home, or multitasking, having the option to watch or listen provides flexibility and depth.
Haven’t tried it yet? Explore Cut Through the Noise on YouTube. Seeing the conversation unfold might just transform the way you engage with podcasts.
Why a Podcast Could Be Your Next Big Move!
Podcasts have exploded in popularity over the last decade, but did you know Ireland’s podcast market still has room to grow?
In this week’s episode of Cut Through the Noise, I spoke with Claire Darmody from Prestige Media about how podcasts can be transformative for your business. Claire’s two decades of experience in Irish media have given her unique insights into how brands can use this medium to build trust, share expertise, and connect with audiences.
Here are some key takeaways from our conversation:
The right host can make or break your podcast. Choose someone authentic and engaging.
Passion is essential. If you don’t care about the subject, your listeners won’t either.
A production team adds polish and ensures your message lands effectively.
Whether you’re considering starting a podcast or simply looking to refresh your current content, this episode is packed with practical advice. You can find it on Spotify, Apple Podcasts, or now on YouTube.
World Diabetes Day: A Time to Reflect and Act
Today is World Diabetes Day, a significant moment to raise awareness about diabetes and its impact on millions worldwide.
Here’s a sobering statistic: over 537 million adults globally live with diabetes—a number expected to rise to 643 million by 2030, according to the International Diabetes Federation. Nearly half of these cases go undiagnosed, highlighting the urgent need for regular health checks.
As someone who has managed Type 1 diabetes for 36 years, I’ve seen how early diagnosis and effective management can transform lives. Technology has been a game-changer for me. The Medtronic 780g system, powered by AI, automates insulin adjustments, significantly improving my quality of life. However, no technology can replace vigilance. Monitoring my meals and staying proactive remain key.
For many, the first step is awareness. If you or someone you know hasn’t had a health check recently, let today be the reminder you need. Early intervention saves lives.
I’ve shared more about my personal journey and how AI has transformed diabetes management on LinkedIn. Let’s keep the conversation going.
Let’s Go Green: Local Action on Global Issues
With COP29 discussions unfolding in Azerbaijan, climate change is a hot topic on the global stage. But meaningful action doesn’t just happen at international summits—it begins at home.
This week on Let’s Go Green on Midlands 103, we featured inspiring voices driving local solutions:
Dr. Laura Kirwan PhD shared how the food service industry is innovating to reduce its environmental impact.
Eoin Morton introduced the Offshore Wind Academy, which is preparing Ireland for a sustainable future.
Jacinta Barrins highlighted her work with older generations, showing that climate action is truly for everyone.
Tune in every Monday at 7 pm or catch the show anytime on Spotify and Apple Podcasts. Got ideas to share? Email me at hello@thecommunicationscoach.ie.
Cut Through The Noise
Available on Apple Podcasts, Acast, Spotify and now you can watch episodes on YouTube
