Master the Art of Press Releases
Clients often ask, "How do I make contact with media professionals? I have a great story but don’t know how to share it."
This forms a large part of my work, but it shouldn't be an industry secret. In our 24/7 world, media professionals are constantly looking for compelling stories to feature. As business leaders, it’s crucial to know how to present yourself professionally.
One effective way is by drafting an impactful press release. A great press release starts with a compelling story and is essential for capturing media attention. But it's not just about the content; distribution is key. From personalising your outreach to timing your release perfectly, many factors influence success.
Curating a targeted media list, engaging with journalists, and using the right distribution strategies can significantly increase your chances of getting your news picked up. Integrate your press releases with your social media and online presence for maximum impact.
Ready to craft a standout press release? Join our community and get a Free Press Release Template to kickstart your journey. Plus, gain access to exclusive PR tips and strategies from my two decades of experience in media and communications.
At The Communications Coach, we're committed to helping you cut through the noise with strategic communication and marketing advice. For personalised coaching tailored to your needs, book a discovery call by emailing hello@thecommunicationscoach.ie
Remember, while content is king, clear communication is key to reaching your target audience. This blog post is based on the podcast episode Cut Through the Noise with Aisling O'Rourke. Editing by Amanda Fitzgerald.
