This week on Cut Through the Noise, I sit down with Orla Twomey of the ASAI to unpack the evolving landscape of social media advertising. We explore the rules every brand should know, how to build and maintain trust, and why your ads must reflect your values. I also share highlights from my appearance on Ireland AM, and this week’s Let’s Go Green focuses on energy, innovation and sustainability in Ireland. Plus, if you’re ready to sharpen your voice and lead with confidence, doors are open to The Clarity Collective.

This week, I spoke with Samantha Kelly, founder of Social Media Fest, about digital boundaries and how we show up online. I also shared a few reflections from the event, including thoughts on thought leadership, staying visible, and choosing what really deserves your energy.

In a world filled with noise, connecting with specific media outlets can be a game-changer for your brand. By getting clear on your brand's values and embracing the power of storytelling, you can create communications that build trust and leave a lasting impact. Don't underestimate the significance of media coverage and the immense audience it can bring. Let me assist you in navigating the media landscape and making your voice heard.